Mackage Brings Lifestyle Luxury to Aspen with Hotel Jerome, Auberge Collection Pop-up Store

MACKAGE returns to Aspen this winter with a seasonal pop-up boutique at the iconic Hotel Jerome, Auberge Collection open from February 9 through February 22. Set against the dramatic backdrop of the Rocky Mountains, the pop-up offers an immersive expression of the brand’s signature blend of technical innovation, refined craftsmanship, and modern design. The Aspen activation joins a curated network of alpine destinations, including boutiques in Megève and Courchevel, France, as well as a pop-up in St. Moritz, Switzerland, during Snow Polo World Cup weekend—reinforcing MACKAGE’s enduring commitment to the world’s most prestigious and exclusive mountain resorts.

Located within the historic Hotel Jerome on Main Street, the MACKAGE Aspen pop-up places the Montreal-based lifestyle luxury brand at the heart of one of North America’s most celebrated alpine destinations. A longtime fixture of Aspen since 1889, the landmark hotel provides a fitting setting for MACKAGE’s elevated take on cold-weather dressing, where fashion and function converge.

“Aspen represents a convergence of culture, design, and global influence,” said Tanya Golesic, CEO of MACKAGE. “Opening at Hotel Jerome allows us to connect with our customer in a destination that celebrates winter, style, and elevated performance.”

Inside the pop-up, guests will discover a curated selection of ski and luxury lifestyle pieces for men and women, designed to blend high-performance functionality with elevated style. From ski garments engineered for the slopes to elevated après-ski staples, MACKAGE ensures protection from extreme alpine conditions without compromising on aesthetic — staying true to its ethos of Aesthetics That Protect. The collection highlights technical innovation, precision tailoring, and performance-driven materials, essential for both Aspen’s slopes and the resort’s sophisticated après-ski lifestyle.

Located in the heart of Aspen, the 99-room Hotel Jerome, Auberge Collection, stands as one of the great hotels of the American West. A 135-year-old historic landmark, the property pairs luxurious, contemporary accommodations with modern amenities, all thoughtfully designed to honor its iconic mountain spirit. Home to the legendary J-Bar—long celebrated as an Aspen institution—along with an award-winning spa, a curated roster of elite experiences, and exclusive A-list partnerships, Hotel Jerome is affectionately known as Aspen’s living room: a storied gathering place where luxury, culture, and creative vision converge.

“We are thrilled to welcome MACKAGE to Hotel Jerome this winter season for an immersive fashion experience,” says Stéphane Lacroix, General Manager of Hotel Jerome, Auberge Collection. “Much like Hotel Jerome, MACKAGE is a celebrated brand with a deep commitment to quality and craftsmanship. We look forward to offering the Aspen community a unique boutique experience this February.” 

The MACKAGE pop-up will be located at 330 East Main Street and will be open daily from 11am to 7pm, February 9th through the 22nd.

 

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About MACKAGE

Founded in 1999 in Montreal, MACKAGE has redefined the global luxury space. Built on the belief that function should never compromise style, the brand’s guiding ethos—Aesthetics That Protect—continues to shape a new language of modern luxury: one that balances elemental performance with elevated design. Today, under the leadership of CEO Tanya Golesic, MACKAGE has transcended outerwear to become a lifestyle brand with a sharp focus on innovation, craftsmanship, and a deeply considered design approach. 

 

About Hotel Jerome, Auberge Collection

Located in the heart of Aspen, Hotel Jerome, Auberge Collection, is one of the great hotels of the American West. The 137-year-old historic landmark, listed in the National Register of Historic Places, offers luxurious, contemporary accommodations and modern amenities that pay homage to the property’s iconic mountain spirit. The hotel’s two luxurious Residential Penthouses offer everything from private elevator entrances to spectacular mountain views. Sophisticated amenities include the legendary J-Bar, lauded as an Aspen institution; MICHELIN Guide-recommended Prospect; the après-ski favorite, the Living Room bar and lounge; the sultry underground speakeasy, Bad Harriet; the award-winning Yarrow spa; state-of-the-art fitness facilities; a ski concierge; and a heated outdoor pool and hot tub overlooking Aspen Mountain.

 

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: www.auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook and LinkedIn @Auberge and #AlwaysAuberge

 

About Friedkin

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports. Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.