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A Weekend with Coco Frank

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The Art of Needlepoint

A weekend of considered craftsmanship and creative connection, featuring Coco Frank’s distinctive approach to needlepoint. Discover beautifully crafted designs, meet the team behind the brand and enjoy intimate gatherings that celebrate the art of making something by hand, all set against the Blue Ridge Mountains.

  • January 15 & 16, 2027
  • Great Hall Gathering

    Enjoy an early evening in the Great Hall with complimentary small pours, live music and an opportunity to discover Coco Frank’s distinctive needlepoint designs, meet the artist and explore pieces from her collection.

    • Friday, January 15 | 4-6PM
  • Stitch & Sip

    Whether you’re an experienced stitcher or new to the art of needlepoint, settle in for a guided session with Coco Frank, accompanied by a thoughtfully curated beverage and an exclusive needlepoint kit designed especially for Primland. A relaxed introduction to a time-honored craft, with a keepsake to take home.

    • Saturday, January 16 | 11AM - 12:30PM
    • $175 per person

About Coco Frank

Coco Frank reimagines traditional needlepoint through a contemporary, fashion-forward lens. Blending time-honored craftsmanship with distinctive, modern designs, the atelier brings a fresh perspective to a timeless art form.

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