Auberge Collection Welcomes Rick Fidel As Regional Vice President And General Manager of The Knox, Auberge Collection in Dallas

BETHESDA, MD (November 3, 2025) — Auberge Collection announces the appointment of Rick Fidel as Regional Vice President and General Manager of The Knox, Auberge Collection in Dallas. Fidel joins Auberge Collection as a proven leader in world-class luxury hospitality, bringing more than 20 years of experience and an unwavering commitment to delivering exceptional service, one-of-a-kind experiences, and guest satisfaction at the highest level.  The Knox is being developed by a joint venture partnership of BDT & MSD Partners, Trammell Crow Company, The Retail Connection, and Owners of Highland Park Village, and is slated to debut in late 2026.

 

The Knox, Auberge Collection will usher in a new era of hospitality to Dallas. Set along the city’s iconic Katy Trail in the vibrant Knox Street district, the 140-room luxury hotel — with interiors by acclaimed Swedish designer Martin Brudnizki — will emerge as Dallas’ new cultural and social epicenter. The property will feature four distinctive dining and drinking venues, a destination Auberge Wellbeing retreat, and 48 exclusive residences by Dallas-based designer Chad Dorsey that embody modern Dallas sophistication. Anchoring a four-acre luxury development with curated retail, restaurants, and lush green space, The Knox will capture the spirit of Dallas as both a neighborhood gathering place and a sought-after destination for travelers from around the world.

 

“Rick brings exceptional leadership, a deep understanding of luxury hospitality and a genuine  passion for creating one-of-a-kind guest experiences,” said Mo Elbanna, Executive Vice President, Global Operations, Auberge Collection. “As a Texas native, his deep connection to the community will be invaluable as we bring The Knox to life for both locals and global travelers. We are confident that he will establish The Knox as one of the most exciting and sought-after new hotels and residences in the world.”

 

“It is an honor to join Auberge Collection and lead the opening of The Knox. My goal is to foster an elevated guest experience that is globally inspired while deeply resonating with the people of Dallas,” said Rick Fidel, General Manager of The Knox, Auberge Collection and Regional Vice President, Auberge Collection. “We are creating a destination that will fuse Auberge’s reputation for curating one-of-a-kind properties and experiences with the dynamic energy of  Knox Street.”

 

Most recently, Fidel served as Managing Director of the celebrated Rosewood Miramar Beach, where he led the property to become known for its impeccable five-star standards of service and guest experience, achieving record occupancy within its competitive set. Prior to joining Rosewood, Fidel held key positions with W Hotels, Four Seasons Resort and Club Dallas, The St. Regis Atlanta, Four Seasons Hotel Baltimore, and Stowe Mountain Lodge.

 

Returning to the state his family has long called home, Fidel brings an intuitive understanding of Texas hospitality to his new role at The Knox. He embodies the warmth, charm, and community spirit that define the region—balancing a love of golf, college football, and quiet Sunday motorcycle rides with a thoughtful leadership style that will shape Dallas’s best new luxury hotel.

 

About Auberge Collection 

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

 

About Friedkin 

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com.