The Woodward, Auberge Collection, Welcomes Héctor Lugo As General Manager

GENEVA, SWITZERLAND (February 5, 2026) – The Woodward, Auberge Collection, Geneva’s historic, three-MICHELIN Key lakeside property and the city’s first all-suite hotel has announced the appointment of Héctor Lugo as General Manager. The property, owned and operated by luxury hospitality group The Bastion Collection, welcomes Lugo to oversee operations, guest experience and strategy, bringing two decades of luxury hospitality experience to this iconic address.

 

Prior to joining The Woodward, Lugo was a founding member of the Senior Leadership Team at Auberge Collection’s Susurros del Corazón in Punta de Mita, Mexico. Here, he oversaw the property’s celebrated 2022 launch and served as Resort Manager through 2025, where his tenure concluded with the property’s two-MICHELIN Keys recognition.

 

Originally from Guadalajara, Mexico, Lugo is a  decorated graduate of Les Roches School of Hotel Management. Preceding his arrival to Auberge Collection, Lugo spent over a decade with the Mandarin Oriental Hotel Group across properties in Hong Kong, Malaysia and Europe where he shaped F&B concepts as the Director of Food and Beverage at the Mandarin Oriental, Barcelona and then the Mandarin Oriental Ritz in Madrid.  Lugo worked closely with the team to see the hotel restaurant Deessa’s receipt of its first MICHELIN star. He will bring this experience to The Woodward, whose storied culinary outlets operated by The Bastion Collection – Le Jardinier, Bar 37 and Two-MICHELIN starred L’Atelier Robuchon – have earned the property its reputation as the preeminent gastronomic establishment in Geneva.

 

“We are delighted to welcome Héctor to The Woodward, Auberge Collection,” shares Mo Elbanna, Executive Vice President of Global Operations, Auberge Collection. “Héctor’s dedication to excellence in leadership and hospitality has been an enormous asset to the growth of Auberge Collection and he will be an exemplary guide for The Woodward in the hotel’s next chapter.”

 

“I am honored to join the decorated team at The Woodward, Auberge Collection, where I look forward to continuing to develop this renowned, elegant property’s reputation as a best-in-class European sanctuary,” adds Héctor Lugo, General Manager.

 

Positioned on the shore of Lake Geneva, The Woodward, Auberge Collection, is celebrated as Switzerland’s most distinguished luxury hotel and a global epicurean destination. It is the only hotel in Geneva to hold both the prestigious three-MICHELIN Key distinction and host a two-MICHELIN star dining outlet. The property was welcomed into Auberge Collection last year, joining the collection’s curated – and thoughtfully expanding – portfolio of 30 one-of-a-kind hotels and resorts worldwide.
 

Hector Lugo Headshot HERE

Hotel Imagery HERE

 

About The Woodward Auberge

As curators of world-class experiences, The Bastion Collection has crafted The Woodward Auberge, a three-Michelin Key luxury hotel brand that redefines hospitality on the shores of Lake Geneva, offering discerning travelers a “Home Away From Home.” From inception, The Bastion Collection spearheaded the creation of The Woodward Auberge, transforming the historic 1901 Belle Époque building into a modern all-suite masterpiece. Collaborating with renowned architect Pierre-Yves Rochon, every detail was curated by The Bastion Collection to reflect its vision of luxury. Located on Quai Wilson on the shores of Lake Geneva and offering a panoramic view of Mont Blanc, The Woodward Auberge, opened in 2021 and managed by Auberge Collection since early 2024, is the first all-suite hotel in Geneva. Originally built in 1901 in a post-Haussmann style, the hotel boasts 26 suites, which are complemented by three gourmet restaurants, including Geneva’s only two-Michelin star L’Atelier Robuchon, Le Jardinier, Bar 37, as well as an offsite retail café and patisserie located in Old Town, Le Comptoir Woodward. The hotel is also home to The Guerlain Spa at The Woodward Auberge, offering two floors and a total of 1,200 square meters (12,920 square feet) dedicated to wellness.
 

For more information, please visit auberge.com/the-woodward/.

 

About The Bastion Collection

The Bastion Collection, a subsidiary of Crest Investment Company, is an internationally renowned restaurant group recognized for its distinctive culinary concepts and global leadership in Michelin accolades, boasting 10 Michelin Stars and 3 Michelin Keys since 2019. Dedicated to epicurean excellence and innovation, the group is led by seasoned operations leaders and award-winning chefs who have developed and operated acclaimed restaurants in New York, Miami, Houston, and Geneva. Its portfolio includes L’Atelier de Joël Robuchon in Miami and Geneva – the only two-Michelin-starred restaurants in each city – Le Jardinier in Miami and at the Museum of Fine Arts, Houston (both Michelin-starred), as well as additional Le Jardinier locations in Geneva and New York. Other concepts include Bar Bastion and Sereine in New York; Tavola, Café Leonelli, Soleil, Moon, and catering platform Bastion Events in Houston; and in Geneva, The Woodward Hotel (Three Michelin Keys), Bar 37, and Le Comptoir Woodward.
 

For more information, visit www.thebastioncollection.com. Follow on social media: @thebastioncollection.

 

About Auberge Collection

Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.
 

For more information: auberge.com
 

Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge

 

About Friedkin

Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
 

The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
 

For more information, please visit www.friedkin.com.