One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

Leave the Beaten Track with Exhilarating All-terrain Driving

Mountain Adventures with Barbour

Venture Beyond with Jeep Grand Wagoneer

Orvis Winter Pursuits Weekend

Jan 9, 2026 - Jan 11, 2026

Orvis Winter Pursuits Weekend

Blue Ridge Birdwatching

Family Foraging Adventures

Stargazing Paint & Sip

Nov 25, 2025 - Nov 29, 2025

Stargazing Paint & Sip

Thanksgiving in the Highlands

Nov 25, 2025 - Nov 29, 2025

Thanksgiving in the Highlands

Wonderland by Auberge

Nov 11, 2025 - Jan 3, 2026

Wonderland by Auberge

Auberge Holiday Fête: A Tasting Under the Stars

Dec 11, 2025 - Dec 28, 2025

Auberge Holiday Fête: A Tasting Under the Stars

Aerial Adventures

Bourbon and the Blue Ridge

Visiting Yoga Master Ashley Boice

Dec 20, 2025 - Jan 3, 2026

Visiting Yoga Master Ashley Boice

The Ultimate Virginia Golf Resort Experience

Mahjong at the Lodge

Jan 17, 2026 - Feb 15, 2026

Mahjong at the Lodge

Valentine's Day Weekend

Feb 14, 2026 - Feb 15, 2026

Valentine's Day Weekend

Field to Vine with Antica Terra

Feb 27, 2026 - Feb 28, 2026

Field to Vine with Antica Terra

Artist Riley Sheehey’s Guide to the Blue Ridge Mountains

Courtside Adventures

Tobacco Barn Cocktail Evenings

Mother's Day Weekend

May 8, 2026 - May 10, 2026

Mother's Day Weekend

Junior Mountaineers Kids Club

RTV Picnic Excursion

May 25, 2026 - Sep 1, 2026

RTV Picnic Excursion

Father's Day Weekend

Jun 19, 2026 - Jun 21, 2026

Father's Day Weekend

Angle in a Catch and Release Heaven

Saddle Up for a Mounted Adventure on Forested Trails

Weekly Tastings in the Wine Cellar

Complimentary Experiences at Primland

Travel Through Our Galaxy and Beyond

Primland Sporting Club

Easter Weekend

Apr 3, 2026 - Apr 5, 2026

Easter Weekend

Take Aim

A Picturesque Road Trip

The Highland Wine and Golf Classic

May 22, 2026 - May 25, 2026

The Highland Wine and Golf Classic

Explore a Natural Eden on Foot

Summer Solstice

Jun 19, 2026 - Jun 21, 2026

Summer Solstice

Independence Day in the Blue Ridge

Jul 3, 2026 - Jul 5, 2026

Independence Day in the Blue Ridge

Race the Mountain Breeze on the Old Appalachian Trail

Challenge the Family to Tennis

Glide Across a Mirror for the Sky

Family Vacations

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay three or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Save Up To 20% | Book Ahead

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.

The Blue Ridge Golf Package

Call 888.876.6513 or book online. Virginia's temperate mountain weather provides glorious conditions for golf – and with average spring and fall temperatures in the 60s, and 70s in summer, there’s no better course in the Southeast to play than the top ranked Highland Course at The Lodge at Primland. For every night booked, guests receive a round of golf for one person on the award-winning mountain course.