The Experience
Set out on an elevated driving experience in a luxury Mercedes-Benz. Explore Primland’s 12,000 private acres and embark on outdoor adventures, or follow the winding roads of the Blue Ridge Parkway just beyond, taking in sweeping mountain views along the way. Our partnership with Mercedes-Benz invites you to discover Virginia’s Highlands from behind the wheel.
- Complimentary
- Available daily beginning at 9AM in four-hour increments
- Weather dependent
- Arrange your exploration with [email protected]
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Tour & Taste Along the Blue Ridge Parkway
Enjoy a thoughtfully prepared picnic from Primland’s kitchen as you explore the Blue Ridge Mountains in a Mercedes-Benz. Savor a farm-fresh meal at nearby Mabry Mill or one of the numerous picturesque overlooks along the Blue Ridge Parkway.
- $65 per person, inclusive of service charge
- Inquire at [email protected]
- Reservations must be made 24 hours in advance
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An Offer Exclusively for Mercedes-Benz Owners
Mercedes-Benz owners receive exclusive amenities during their stay. Enjoy room upgrades, resort credits and more.
- Call 888.876.6593 or book online
- $200 complimentary resort credit
- Complimentary upgrade at time of arrival, based on availability
- Complimentary welcome amenity
- Book Now
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All Experiences
Unforgettable Experiences
